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Cultural Entrepreneurship program (English)
submitted by Toine Van Teeffelen


Educational Program
Cultural Entrepreneurship
Arab Educational Institute, Bethlehem

Arab Educational Institute (AEI-Open Windows), a Palestinian NGO in Bethlehem and member of Pax Christi, plans to start In January 2014 a 1-year educational program in Cultural Entrepreneurship (CE). This three-semester program will recruit Palestinians in the southern part of the West Bank who wish to set up an economically sustainable, small-scale cultural business or project.

The educational program will involve:

Learning about
 Cultural tourism and the hospitality industry.
 The cultural assets of Palestine, both old and new.
 Developing a niche in the cultural industry which fits the students’ potential and meets market needs. The education will build on the talents, interests and stories of trainees, and the resources of the cultural environment.

Fostering skills in
 Product, service and event development.
 Small business management and making a business plan.
 Communications, including the effective use of (social) media for marketing purposes.

The graduates of the training will be encouraged to use the home or neighborhood as a base to offering unique products/services in various fields of cultural tourism. The trainees will be also encouraged to form local and international partnerships that promote visibility, marketing and networking.

If you are interested, please contact the Arab Educational Institute, 02=2744030, info@aeicenter.org

Center fpr Cultural Entrepreneurship
Arab Educational Institute


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